Update on FTC Disclosure Rules For Sponsored Posts
Several years ago, the FTC issued some updated guidelines for influencers, bloggers, and sponsors regarding sponsored posts. The rules were not terribly specific, but the intent was clear. If a post is sponsored, it must be clear to a reader that the post is sponsored. I wrote a blog post about at the time and you can read about it here.
Apparently, some people didn’t get the memo or at least are pretending that they didn’t get the memo.
I was at SnapConf this past week. I had a great time and so did many of the other participants. However, I was cornered on several occasions by bloggers who were really concerned about some contract issues that they were facing. They felt overwhelmed, unqualified, and even fearful and didn’t know how to move forward. My discussions with these bloggers reinforced the fact that contracts are a rapidly growing part of a blogger’s world. Since I work with contracts all the time, it seems like a basic primer on contracts from a lawyer’s perspective might be helpful in reducing the stress factor associated with contracts.
Enjoy.